The Amazon Advantage ScorecardWhat advantages is your brand missing on Amazon?
Score your brand across the three advantages that decide who wins: conversion, margin, and external traffic. Get a clear read on where you are strong and where a competitor could take your sales.
Free. 15 questions. 90 seconds.
Three advantages, one honest score
Your scorecard breaks your business into the levers that actually protect and grow your sales.
Conversion Advantage
Do shoppers search your brand, rank you on page 1, and trust your reviews enough to click buy.
Margin Advantage
Could you survive a price cut, a copycat, or a stockout without watching your profit disappear.
External Traffic Advantage
Do you own demand beyond Amazon with your own website and off-platform advertising.
From guesswork to a clear plan in minutes
- 1
Answer 15 questions
Quick prompts about your brand, inventory, pricing, and traffic. No spreadsheets needed.
- 2
Get your advantage score
See how you rank across conversion, margin, and external traffic instantly.
- 3
Know your next move
Understand exactly where you are exposed and what to strengthen first.
Questions before you start
Find out where your sales are exposed
Take three minutes to see how defensible your Amazon business really is.